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In every sales and support organization, activity data flows in abundance. Calls logged, deals tracked, cases resolved, SLAs met. But one critical piece of information remains almost invisible - time.
Time is the silent variable that defines productivity, workload, and performance. Yet, it is the least measured metric inside Salesforce. Not because it is irrelevant, but because traditional time tracking has always been tedious, manual, and inaccurate.
The result? Teams operate on assumptions rather than facts. Managers see outcomes but not the effort behind them. And without visibility into how long tasks truly take, optimization becomes a guessing game.
That is the gap Salesforce Omni Time Tracker closes. It finally brings the missing layer of visibility into the place where your teams already work - Salesforce.
Salesforce Omni Time Tracker is a fully native Salesforce application that automatically records how much time your sales and support agents spend on every record they touch - whether it is a Lead, Case, Opportunity, Task, or Activity.
There are no browser tabs to switch, no external timers to manage, and no spreadsheets to reconcile. The tool captures real work as it happens, compiles clean timesheets, and turns that data into actionable dashboards - all within Salesforce.
For teams that already live in Salesforce, Omni Time Tracker becomes the operational visibility layer they have been missing.
Most organizations measure output - the number of calls, deals, or tickets closed. Few measure effort - how long those outcomes actually take. That gap hides massive inefficiencies.
Without accurate time data:
Leaders end up reacting instead of planning. Reps work harder without necessarily being more effective. And team performance becomes reactive rather than strategic.
Omni Time Tracker changes this by revealing the truth behind your activity data - how long everything really takes.
Time starts tracking the moment an agent begins working on a Salesforce record. If they switch to another record, the tracker follows automatically. This eliminates the need for manual time entry and ensures data accuracy.
Agents can make quick edits to correct entries, ensuring flexibility without compromising the integrity of the data.
Track time against all key Salesforce objects - Leads, Opportunities, Accounts, Contacts, Cases, and even Custom Objects. Every workflow is covered, no matter how complex your CRM setup.
Timesheets populate automatically from captured time data, saving hours of manual entry and reducing administrative load.
Get an instant visual view of productivity patterns. See time spent per agent, per case, per opportunity stage, by customer segment, or by internal process. The result is operational intelligence built on facts, not assumptions.
No integrations, no API sync errors, no external storage. All data remains inside Salesforce, fully compliant with your security policies.
Managers can view productivity in real time - seeing workload balance, process bottlenecks, and trends as they happen.
For sales teams, time is both an investment and a signal. Knowing where it goes can transform how you sell.
Optimize Opportunity Management
See exactly how long reps spend in each stage - prospecting, discovery, proposal, or negotiation. Identify which stages slow deals down and coach reps to move faster with precision, not pressure.
Improve Forecast Accuracy
When you understand the true effort behind each stage, forecasting stops being an exercise in guesswork. Time data grounds projections in reality.
Reduce Administrative Load
Time reports often reveal that a large portion of a sales rep’s day goes to internal communication or manual updates. Once visible, these inefficiencies can be automated or delegated - freeing reps to sell.
Increase Pipeline Velocity
Small inefficiencies compound. Tracking time exposes the hidden moments where deals stall and helps leaders address them before momentum dies.
Support teams thrive on speed and empathy - but both depend on time awareness. Without it, SLAs stretch, escalations multiply, and burnout creeps in.
Improve Case Resolution Time
See exactly how long cases sit open, which queues consume the most hours, and where bottlenecks arise. Use that insight to re-engineer workflows and improve SLA compliance.
Staff Smarter
Accurate time data shows workload distribution by queue, agent, or issue type. Staffing decisions become data-driven rather than anecdotal.
Identify High-Effort Customers
Some accounts consistently require more support time than others. Omni Time Tracker highlights these patterns, helping you plan capacity and justify renewals or contract adjustments.
Reduce Customer Wait Times
When you can pinpoint where cases stall - internal reviews, verification loops, or approvals - you can remove friction quickly and deliver a smoother, faster customer experience.
For managers, Omni Time Tracker transforms Salesforce from a reporting system into a true visibility platform. It provides the foundation for data-driven leadership.
With complete time intelligence, managers can:
The result is a culture of clarity - where performance is measured by insight, not assumption.
Unlike standalone trackers, Salesforce Omni Time Tracker is built for sales and support workflows. It does not rely on integrations or exports. It does not require toggling between tabs or remembering to hit “start.”
It tracks actual work, not estimates.
It automates timesheets.
It provides real-time dashboards.
And it keeps all data secure inside Salesforce.
This is not another timer app - it is the operational truth layer inside your CRM.
Speed alone cannot fix inefficiency. You cannot accelerate what you cannot see.
Before automation, before scaling, before optimization - you need visibility. Salesforce Omni Time Tracker gives your sales and support teams exactly that: a clear, real-time view of how work truly happens.
When you understand where time goes, you can control outcomes.
When you control outcomes, you can scale sustainably.
Better visibility. Better forecasting. Better performance.
Salesforce Omni Time Tracker - turning time into your most powerful operational advantage.
Salesforce
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