If you are planning an ecommerce project on Salesforce, you will meet at least four names for what looks like one platform: Demandware, Salesforce Commerce Cloud, SFCC, and B2C Commerce Cloud. Proposals use them interchangeably, job ads mix them, and documentation uses a different one again.

The good news is that they are not four products. They are one lineage with several labels. The better news is that knowing which label points to what will save you confusion in vendor conversations, hiring, and architecture decisions.

The short answer

Demandware is the original company and platform. Salesforce acquired it in 2016 and rebranded it as Salesforce Commerce Cloud. SFCC is shorthand for that name. B2C Commerce Cloud is the name for the Demandware-derived storefront platform inside the wider Commerce Cloud family, which also covers B2B and D2C commerce and order management.

In practice, when someone says “SFCC” or “Demandware” and means an enterprise B2C storefront, they are usually talking about the same underlying platform.

A short timeline

• 2004: Demandware is founded as a cloud-based enterprise ecommerce platform.
• 2016: Salesforce announces the acquisition for about $2.8 billion, and the deal closes that July. The platform is rebranded Salesforce Commerce Cloud.
• 2018: Salesforce launches Storefront Reference Architecture (SFRA) as the successor to the original SiteGenesis storefront framework.
• 2021: Salesforce introduces PWA Kit and Managed Runtime, a headless alternative.
• 2025 to 2026: Salesforce brands the line as Agentforce Commerce, announced at Dreamforce 2025. Reports in September 2026 suggest the Commerce Cloud name has returned on parts of Salesforce’s site. Check Salesforce’s current pages for the name in use today.

The branding has moved more than the technology. The core B2C Commerce platform, its APIs, and its storefront architectures have continued underneath the changing labels.

What each name means in practice

Demandware. The original platform and company name. You still see it in code namespaces, in URL paths on many SFCC sites, and in older documentation and job descriptions. A developer who describes themselves as a Demandware developer has experience with the same platform lineage.

Salesforce Commerce Cloud (SFCC). The name used from 2016 and still the most common shorthand. It is sometimes used loosely for the whole family and sometimes only for B2C Commerce, so ask which one is meant.

B2C Commerce (Cloud). The enterprise storefront platform that came from Demandware. This is what most people mean when they discuss SFRA, Business Manager, cartridges, and the headless Composable Storefront.

B2B Commerce and D2C Commerce. Related commerce products that run on the core Salesforce platform rather than on the Demandware-derived stack. They suit different business models and use different developer skills.

Order Management. The Salesforce product for managing orders, fulfilment, and returns across commerce channels.

Agentforce Commerce. A branding layer that Salesforce applied to the commerce line as part of its wider move to Agentforce naming.

Why the naming matters for decision makers

It is easy to treat naming as trivia, but it affects real decisions:

• Vendor proposals. Two partners can quote “Commerce Cloud” for completely different products. Make sure the scope names both the product and the architecture.
• Hiring and skills. SFRA work leans on JavaScript and ISML templates. Composable Storefront and newer options lean on React. B2B and D2C commerce need Salesforce platform developers. A “Salesforce Commerce developer” is not one profile.
• Contracts and licences. Branding changes have not changed what you buy, but confirm with your Salesforce account team that your licence and any renewal documents use the product names you expect.
• Documentation and search. Old guides refer to Demandware, newer ones to Commerce Cloud or Agentforce Commerce. Searching under all names finds more.

The storefront names you will also see

The platform name is only half the vocabulary. The storefront approach is the other half:

• SiteGenesis: the original storefront framework from the Demandware era. Salesforce has moved active development to newer architectures. See our guide to SiteGenesis to SFRA migration.
• SFRA (Storefront Reference Architecture): the templated, mobile-first storefront approach introduced in 2018.
• Composable Storefront (PWA Kit): a headless, React-based approach hosted on Managed Runtime.
• Storefront Next: a newer B2C storefront option from Salesforce. Ask your partner how it compares with your current approach.

For a deeper look at headless options, read our headless storefront guide for Commerce Cloud.

How to use this when you talk to partners

A simple script avoids most confusion:

1. Say which product you mean: B2C, B2B, or D2C.
2. State which storefront architecture you run today.
3. Ask which architecture they propose for the target state, and why.
4. Ask who on their team has delivered it recently.

Frequently Asked Questions

Is Demandware the same as Salesforce Commerce Cloud?

Demandware is the platform and company that Salesforce acquired in 2016. The B2C platform became Salesforce Commerce Cloud, so the two names point to the same lineage.

What does SFCC stand for?

Salesforce Commerce Cloud. People often use it to mean B2C Commerce specifically, so confirm which product is being discussed.

Is B2C Commerce Cloud different from Commerce Cloud?

Commerce Cloud is the wider family. B2C Commerce is the Demandware-derived storefront platform within it, alongside B2B and D2C commerce and order management.

Has Salesforce renamed Commerce Cloud?

Salesforce has used several names, including Agentforce Commerce, and the branding has continued to change. The underlying B2C Commerce platform has continued under those labels. Check Salesforce’s current naming before you finalise contracts.

Do I need to migrate because the name changed?

No. A name change is not a reason to migrate. Storefront architecture, such as moving off SiteGenesis, is the more relevant question.

Planning a Commerce Cloud project?

Whether you are on SiteGenesis, SFRA, or considering a headless approach, the first step is knowing exactly what you are running today. La Confianza Technologies helps organisations assess their current platform, choose the right storefront architecture, and deliver Commerce Cloud migrations and builds with a clear scope.

Talk to our Commerce Cloud team →